Buying a pet identification tag for your Golden Retriever is like buying insurance – you do it with the devout wish that you’ll never need it. The “possible price” of not having a pet ID tag is more costly than the “real price” of buying the pet tag itself.
The type of pet ID tag that you buy is crucial, so take 5 minutes or so to consider it. Impulsively choosing a collar tag because it’s cheap or cute usually ends up being unwise, down the road.